The TIME has come…

We’re delighted to announce that the Insurance Museum Initiative (I’M IN) has now launched its major fundraising campaign. Over the next 3 months we will be looking to raise over £3million, so that we can create a world-class visitor centre in the heart of the City of London, in EC3.

By achieving our fundraising goal, we’ll be able to discover and share our valuable heritage and an inclusive educational story of the world of insurance. It will be a wonderful opportunity to engage and connect with all audiences, from school children and graduates, right through to members of the public, tourists and international business visitors; showing how important the insurance sector is to society and to the global economy.

If your company would like to support our initiative, please download and complete the IM Pledge Form and return it to Jonathan Squirrell, Project Manager –


Please see below our detailed documents for further information.


IM Chairman’s Letter

Our Chairman, Reg Brown’s mission – to create a museum celebrating such an understated sector.


IM Key facts pdf

A one page document detailing the proposition, audience, delivery and fundraising plan.


IM Pledge form pdf

Pledge your company’s support to help bring the Insurance Museum Initiative to life. Please complete and return by email to


IM Founder’s prospectus pdf

The reward packages for each donation level received.


IM Business plan pdf

Our business plan, outlining the project in its entirety.


We have created a media kit of images, including the Insurance Museum logos, which can be downloaded here.

Please note: We are fully aware of the sensitivity in raising funds during the COVID-19 pandemic, but we are looking to secure pledges and future sponsorship this year, so that everybody can benefit from the IM experience as soon as the current restrictions on our lives are a thing of the past.

Insurance Museum Initiative Supporters:

Contact Us

Email us at or use our contact form below