By sharing the story of the evolution of the insurance profession; including the events, the people and the complex workings of calculating risk; we can educate, build awareness, trust and confidence in our profession.
Exploring themes of what insurance enables and what it could enable in the future, will provide opportunities to attract new talent and business to the world of insurance.
In the process of capturing and sharing this story we will discover more about our provenance and be better able to nurture our heritage stories (before more is lost) for all audiences, including future generations, to learn, enjoy and benefit from.
The Insurance Museum visitor venue, with free admision, is to be located in the City of London (EC3) and will be a wonderful opportunity to deliver a high value experience, to engages all audiences. Exhibits in their 'explained' context could vary from a firetruck, to an earthquake zone, to a feature exhibit on space-travel or self driving cars. An historically themed coffee shop would encourage valuable 'dwell' time and meerkat merchandise could sell in the shop.
The venue, would establish links with neighbouring tourist attractions and would engage schools, colleges, universities, communities, tourists, businesses and the general public alike.
We will also share the story through a documentary film series, website resource and digital app.
Our insurance heritage is so valuable, it can help to build greater awareness and trust in our profession and also to attract new talent and business to our industry. An insurance museum will capture and share this heritage.
I'm IN, are you?
Insurance is a sector that undersells itself, this is an opportunity to explain why it's important to everyone
I'm IN, are you?
We have an amazing history and we need to tell the story. The Insurance Museum is something I believe we should do, for the good of everyone we work with and for our future.
I'm IN, are you?
"Our ambition is to create an Insurance Museum as a permanent visitor venue in the heart of the City of London. To achieve this significant funds have to be raised not only to secure, design and fit-out the venue, but also to maintain the ongoing running fees of the museum.
We are now focused on fundraising for Phase 1 of our plans, which is to deliver a 'pop-up' museum, also to be located centrally in EC3. This 'pop-up' visitor venue will enable the physical creation and perfection of the museum concept, with the opportunity to develop and test content with key audience groups, whilst also providing a base-camp for operations and fundraising events.
Our Phase 1 fundraising target is £3 million, we would value your support and pledge to help us achieve this first step in our plans. Please see the 'I'M IN' section below, thank you."
Insurance Museum Initiative, Chair. Past President of the CII
We are now focused on the Phase 1 fundraising target of £3m.
We are seeking your financial 'pledge', in order to gauge support for this exciting initiative.
Please note that your pledge is not a legally binding commitment and we will only contact you to ask you to convert your pledge to a financial donation contingent upon the following criteria:
To pledge your financial support for the Insurance Museum INitiative, please see the I'M IN section below, thank you.
The purpose of the Phase 1 'Pop-up' museum are
Your contribution matters greatly to us.
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